Kohls and Paula Deen Make Memorable Ad Impressions in Food Magazines

first_img1. Paula Deen Ventures at the Southern TableMagazine: Cooking With Paula DeenPublisher: Hoffman MediaNoted: 90%Issue-Specific Audience: 3,295,000 3. KitchenAid Major AppliancesMagazine: Food & WinePublisher: Meredith Corp.Noted: 85%Issue Specific Audience: 6,304,000 5. Kohl’s Kitchen ProductsMagazine: Food Network MagazinePublisher: HearstNoted: 82%Issue Specific Audience: 13,147,000 2. Kohl’s Kitchen ProductsMagazine: Food Network MagazinePublisher: HearstNoted: 89%Issue-Specific Audience: 13,147,000 Kohl’s Kitchen Products scored two of the top five most remembered print ads placed in culinary magazines in December, based on data from GfK MRI’s Starch Advertising Research.In the epicurean category, the highest noted ad score—that is, the percentage of readers of an issue who recalled noticing the advertisement—went to a two-page ad for the book “At the Southern Table with Paula Deen,” which appeared in the December issue of Cooking with Paula Deen. It scored a 90 percent.Two separate gatefold ads for Kohl’s Kitchen Products (Food Network Magazine) checked in at 89 and 82 percent, and KitchenAid Multi Major Appliances (Food & Wine) had a score of 85.In fourth place was a one-page, largely black-and-white ad featuring actor Christoph Waltz for the pricey (nearly $400) Dom Pérignon P2 Champagne. Appearing in the December issue of Wine Spectator, the ad was Noted by 84 percent of survey respondents.Along with data on the top ads that consumers noted, GfK MRI also provided the audience for these magazine issues from its Issue-Specific study. These metrics show how each issue performs compared to the magazine’s average issue audience estimates from GfK MRI’s Survey of the American Consumer™ over the two most recent Waves of Survey data. Top 5 Noted Ads 4. Dom Pérignon P2 ChampagneMagazine: Wine SpectatorPublisher: M. Shanken CommunicationsNoted: 84%Issue Specific Audience: 3,975,000last_img read more

Navy Would Lose Carrier Air Wing under FY17 Request

first_imgThe Navy would cut an aircraft carrier air wing based at Naval Air Station Lemoore, Calif., along with its five associated squadrons, under its $165 billion budget request for fiscal 2017 released earlier this week.The proposal would reduce the number of aircraft carrier air wings in the Navy from 10 to nine.“This proposal will allow the Navy to match the number of air wings to the number of deployable aircraft carriers,” Rear Adm. William Lescher told reporters during a budget briefing Tuesday. “It reflects the practice of having one carrier in refueling and complex overhaul, and one carrier in an extended maintenance availability at any time,” said Lescher, the service’s deputy assistant secretary for budget.The aircraft would be allocated among the remaining squadrons and would boost readiness among the squadrons by reducing the dwell time between deployments, he said. Deployments can last for up to four years for wings attached to carriers undergoing refueling and a complex overhaul, reported Navy Times.The plan already has been attacked by the chairmen of the House and Senate Armed Services committees.Rep. Mac Thornberry (R-Texas.) told reporters the Navy’s proposal was “a little disturbing,” but said would study it more closely before offering an official position. Sen. John McCain (R-Ariz.) said the request likely was a non-starter.Rep. Randy Forbes (R-Va.), chairman of the House Armed Services’ Seapower Subcommittee, pointed to the plan as simply the latest attempt by the Obama administration to shrink the Navy, reported Politico. “So far, we’ve been pretty successful in putting all that back,” he said. “When you look right now and we have gaps with our carriers currently, and they’re going to take out an air wing? I mean, it really doesn’t make good military sense,” Forbes said.The budget request also calls for the Navy to eliminate 6,300 sailor slots, shrinking the service from 329,200 billets to 322,900 billets. The proposal includes the cruiser modernization program, which the service first broached two years ago. It would dock up to half of the fleet’s 22 cruisers to reduce staffing needs and extend the ships’ service lives.“This is an approach that leverages the saving of over $3 billion over [the next five years] in operating costs and maintains the best overall force balance,” Lescher said. “It retains the air-defense commander capable platforms in the force into the 2040s and allows us to reallocate personnel elsewhere in the fleet.” Dan Cohen AUTHORlast_img read more

PrePrime Day sale The Echo Dot for 2499 Fire TV Recast for

first_img See it Share your voice Crutchfield Prime Day 2019: The leftovers Walmart’s final day of anti-Prime Day deals After Amazon Prime Day 2019: You can still snag deals on the Echo and Echo Dot 4 great cheap deals you can get anytime Amazon Prime Day 2019: Fire TV deals end, but Roku discounts still going strong Amazon Prime Day 2019: The best deals on Chromebooks, gaming laptops and MacBooks Post-Prime Day deals from Vizio: Save up to $1,200 on TVs, $200 on an Atmos sound bar Best Buy Post a comment $29 The Cheapskate 0 Now playing: Watch this: CNET’s Cheapskate scours the web for great deals on PCs, phones, gadgets and much more. Note that CNET may get a share of revenue from the sale of the products featured on this page. Questions about the Cheapskate blog? Find the answers on our FAQ page. Find more great buys on the CNET Deals page and follow the Cheapskate on Facebook and Twitter! Best laptops for college students: We’ve got an affordable laptop for every student. Best live TV streaming services: Ditch your cable company but keep the live channels and DVR. See It See It $49 Smart Home DVRs Smart Speakers & Displays Amazon Echo Dotcenter_img Adorama $29 CNET may get a commission from retail offers. The Fire TV Recast is a whopping $100 off the regular price. Sarah Tew/CNET Pardon me while I throw my crystal ball out the window. Because I thought I had this whole Prime Day thing figured out: Sales on Amazon gear must be over until Prime Day kicks off on July 15, right?Nope. As of this morning, the Fire TV Recast over-the-air DVR is on sale for $129.99, a full $100 off the regular price and by far the lowest it’s ever been.See it at AmazonMeanwhile, the third-gen Amazon Echo Dot continues to sell for $24.99, which is 50% off the list price and the lowest it’s been since Black Friday.See it at AmazonI don’t get it. Where does this leave these these products for Prime Day? Could the Recast be priced even lower? Seems unlikely. And will Amazon merely drop the Dot to $24.99 again, in which case, yawn?Amazon works in mysterious ways, no question. In any case, the larger second-gen Echo is on sale as well: $69.99. That’s not the lowest price to date. It was $64.99 just a couple weeks ago.See it at AmazonSo, yeah — I have no idea. I’ll just say that these are undeniably good deals, especially on the Recast. Read CNET’s Amazon Fire TV Recast review to learn more about this cord cutter-friendly DVR.Here are more smart shopping tips for Amazon Prime Day 2019.   Tags News • Amazon Echo Dot deal: 3 for $70 See It Review • Amazon Echo Dot 3 review: Alexa’s best Dot yet plays defense Amazon Fire TV Recast is one of the best DVRs for the… 1:47 Mentioned Above Amazon Echo Dot (third-generation, Charcoal) See also $49 Preview • Amazon’s third Echo Dot takes a few cues from the Google Home Mini Amazonlast_img read more

Whenever I read about liplock I feel like what the fk Vijay

first_imgDear Comrade song Canteen posterTwitterVijay Devarakonda has expressed his dislike towards constant questions on kissing scenes in his films. The actor, who is gearing up for the release of his upcoming film Dear Comrade, indicated that such sequences are not being forcefully added into the storyline.The actor, who was in Bengaluru to promote the movie, was visibly annoyed when a reporter asked about his lip-lock scene with Rashmika Mandanna in Dear Comrade. “I don’t like the word – lip-lock. You guys write about objectification….its kissing.. it’s an emotion like anger… when we cry it is an emotion, when we kiss it is an emotion and it’s not lip-locking… whenever I read lip-lock.. I’m like what the f**k…I really dislike it. [sic]”He added, “I think it is kissing and it is an emotion. It should be respected,” He claims that the kissing scenes are part of the film only If it is in the in the script and necessary for the moment.On her turn, Rashmika Mandanna said, “The director decides how the two characters should emote. It is all in the mindset. If a person feels the trailer only has kissing scenes, basically he doesn’t want to relate to any other emotion,”She wonders why people have issues over kissing scene when it is a natural thing between two people in love. Vijay Devarakonda intervened and stated, “It is not a kissing scene between Vijay and Rashmika. It is between Bobby and Lilly.”The much-awaited movie will hit the screens on 26 July in four languages –Telugu, Kannada, Tamil and Malayalam.last_img read more

Hulu Live TV Lineup Now Includes Nearly 600 Local Stations Across the

first_imgGreenwood-Greenville,MS WEEK WHEC WTOG Dothan, AL Austin, TX FOX KBLR KFOX WCNC Columbia-JeffersonCity, MO KTXE KDFW WLKY WXXA KTMF WBOC KTXH WALB WLBT WVIT WJHG WITN WWL WSWG KQDS The 593 total local affiliates now on Hulu’s live service (as of April 26) is an almost three-fold increase in the last eight months, up from about 200 in August 2017. According to Hulu, 51% of TV households in the U.S. now have access to ABC, CBS, Fox, and NBC local stations. It also distributes 15 local affiliates of Spanish-language Telemundo broadcaster, which is owned by NBCU, and 12 MyNetworkTV affiliates (including WWOR in New York and KCOP in L.A.).Note that Hulu is owned by four major media conglomerates — Disney, 21st Century Fox, NBCUniversal and Time Warner — which obviously helped grease the wheels to clinch the deals with local TV affiliates.Meanwhile, even as Hulu has been bulking up on local TV, it still doesn’t offer channels from several big programming groups, including AMC Networks, Viacom, and Starz. It also excludes legacy Discovery channels but does have channels from Scripps Networks Interactive (which is now part of Discovery) like Food Network and HGTV.Hulu hasn’t disclosed how many subscribers it has for the over-the-top live TV package. The company said it ended 2017 with more than 17 million paying subs, which includes both live TV and standalone subscription VOD (which starts at $7.99 per month). Hulu’s live TV service has been gaining traction as cord-cutters and other consumers seek cheaper and more flexible alternatives to traditional cable and satellite packages. Other players in the “virtual pay-TV” sector include YouTube TV, AT&T’s DirecTV Now, Dish’s Sling TV, Sony’s PlayStation Vue, and FuboTV.Here are the national cable networks currently in Hulu with Live TV:A&EAdult SwimBig Ten NetworkBoomerangBravoCartoon NetworkCBS Sports NetworkCheddarChillerCNNCNN InternationalCNBCDisney ChannelDisney XDDisney JuniorE!ESPNESPN2EPSNUESPNewsESPN-SEC NetworkFood NetworkFox Business NetworkFox News ChannelFox Sports 1Fox Sports 2FreeformFXFXMFXXFYIGolf ChannelHGTVHistoryHLNLifetime Movie Network (LMN)Nat Geo WildNational GeographicNBCSNOxygen NetworkPOPSmithsonianSproutSyfyTBSTCMTNTTravel ChannelTruTVUniversal Kids (East)VicelandHere is the full list of local TV stations available in Hulu with Live TV: WOHL WGRZ KCTV NBC Lincoln &Hastings-Krny (Grand Island) Erie, PA WRLH Palm Springs,CA KTMD KTBY WJXX Casper-Riverton WWTV KWES West Palm Beach– Ft. Pierce WUPA KCEN Abilene-Sweetwater KTBC KSL KNPN WWAY KIDK KEYT KOTA WEVV WMAR WBAL KRTV Fairbanks, AK Meridian, MS WMSN WABC KGW WXIN KJUD KBNZ WICZ WKTV WMBF WQRF KCRG WSMH KOHD Baton Rouge, LA WNYT WBNG KDFI Biloxi-Gulfport KJTL KXXV WCAU WLBZ WATM ONSD Green Bay –Appleton Minneapolis-St.Paul Bluefield-Beckley-OakHill KTMJ WVNS WVEC KNOE WLTZ KKFX KPHO KDKA WPBY WREX WWJ WTIC WQOW Omaha, NE WTVG WMUR WBKO WWOR WBNS Bakersfield, CA KTXS Telemundo Portland, OR WAGM Boise, ID WOFL WFFF Butte-Bozeman WWCP WTVD KHMT KPTH WDAM WYFX KSFY WHAS Parkersburg, WV Champaign Sherman-Ada Columbus-Tupelo-WestPoint-Houston Charleston-Huntington,WV WXYZ KMIZ WVUE Harrisonburg,VA Detroit, MI WBBM Spokane, WA KBTX Buffalo, NY Dayton, OH WMYT KMOV WNEM Boston(Manchester) WMC WALA KFXO KBJR KTTC KZTV KCNC Charlottesville,VA KOCO WLUC KXRM KFXK KTRK WEAU WPSG WYMT Clarksburg-Weston Miami-Ft.Lauderdale, FL Cincinnati Bangor, ME WLWT WXIX KVIQ WFTX Amarillo, TX KTLM WDBJ KYUR WOLF Sioux Falls(Mitchell) KFYR Mobile-Pensacola(Ft Walt) WSBK KOVR KARD Atlanta, GA WKYT Albuquerque, NM KVDA KGTV WIS KEZI WLFI Greensboro-H.Point–W.Salem KVHP KCJO Harlingen-Wslco–Brnsvl-McA Paducah-CapeGirard-Harsbg WJW Phoenix(Prescott) KBSI KESQ Youngstown KDRV KIII WilkesBarre-Scranton-Hztn KSWT Lima, OH Norfolk-Portsworth–Newpt Nws KCBD MyrtleBeach-Florence WTAP WLEX ColoradoSprings-Pueblo Davenport-R.Island – Moline KLJB WTVC WHIO Minot-Bsmrck–Dcknsn (Wlstn) KSHB Baltimore, MD WMTV KUSA Grand JunctionMontrose Des Moines-Ames WSIL Harrisburg-Lncstr–Leb-York KLTV KYUR (KJUD) WOLO WSFA WDAY Raleigh-Durham(Fayetvlle) WGEM Chattanooga, TN WRGX WALB KMTV WECT WTVF KTVQ Jackson, MS WTVQ WCPO Mankato, MN KHON KPTM Dallas-Ft.Worth, TX KYLX WTLV San Angelo WSEE KVOA WBTV KCPQ KTXL KPEJ KAEF KNOP North Platte,NE Reno, NV KXJB (KVLY) Marquette WITI WXMI Presque Isle,ME WTTE KSWB KGO Peoria-Bloomington Medford-KlamathFalls WNYW Springfield-Holyoke,MA KCBS Anchorage +Juneau WTOV Fresno-Visalia KAUZ KMPH KNOE WINK WWAY KOLD Ft. Smith-Fay-Sprngdl–Rgrs KSDK WGGB KFTA MyNET WFFT St. Louis, MO Greenville, NC WCBS KVIA WPBF SantaBarbara-Santa Maria-San Luis Obispo Burlington-Plattsburgh KPTV WTXL Duluth-Superior2 WZVN KING KBGF WUSA WACH WLOX WZDX Los Angeles WPMT WISC WVBT Albany-Schenectady-Troy KWYB WCTI KRDO KYUR (KATN) Cleveland-Akron(Canton) KOAT KOAM KXAS WXVT (WNBD) KMAX Louisville, KY WBAY KFNB WGAL KOTV Cheyenne-Scottsbluff WTGS Duluth-Superior(Chisholm) Salt Lake City WDIV WRAZ WCCO KOLN WFXT KJCT Cedar Rapids-Wtrlo-IWC&Dub KTIV WHSV Seattle-Tacoma WBBJ KWTV Columbus, GA(Opelika, AL) WOWT KHNL KAGS KSAT Grand Rapids-Kalamazoo-BattleCreek Pittsburgh, PA WVLT Madison, WI KDSM Ft. Wayne KMVT KXPI WPBI Sioux City Lubbock KIRO KCOY Greenville, SC Indianapolis,IN KCBA WRTV Wichita Falls& Lawton Alexandria, LA WPLG WRDW Jackson, TN Chico-Redding KRIS WIFR WDEF Panama City, FL WJKT WFOX WMTW WKBT New Orleans, LA WXIA WTHR KJNB WLS KAIT – D2 Utica, NY Rockford, IL KSWL KMGH Juneau, AK Bryan WTMJ WNTZ KLKN Knoxville, TN KMIR WSVN WFXB WSBT WBFS KDFX Ft.Myers-Naples Memphis, TN WEVV WGBC La Crosse-EauClaire 2 Denver, CO Lafayette, IN KQFX WYFF KGUN WPBI WAFB Albany, GA KYTX Lake Charles,LA WZZM WZTV WTVA WFXV KNBC Quincy-Hannibal-Keokuk WZAW WTSP WRBW WFMY WFTV WABG KALB Richmond-Petersburg Columbia, SC KSAS New York KNTV WFXR KJRH KPLC ENKY (WNKY-DT2) KBMT Monroe-ElDorado Hattiesburg/Laurel,MS WKYC Orlando-DaytonaBeach-Melbourne KFXL WGMB Watertown, NY WPTV WGBA KSBW KUTP WAOW WVAW KSTP KVEA WTOL WCAX Birmingham (Annand Tusc) KTHV KHOU WSAZ WSMV Macon, GA WDRB KNSD KXTX Salisbury, MD Tallahassee-Thomasville WTHI Oklahoma City,OK WBRZ Waco-Temple-Bryan KPNX KFQX Corpus Christi,TX WGCL KKTV WFXL WEMT WAVE Houston, TX WMDN WAAY WBIR WREG WDAM Bowling Green,KY KCIT KWKT WWSI KTVB WSCV Washington, DC(Hagrstwn) WDJT WLAX WDKY WBTS WECP WNEU Great Falls, MT KARE KMSP WKMG A year after Hulu launched its live-streaming pay-TV service, the biggest changes to the programming lineup have been on the local front.Hulu with Live TV now provides 51 national cable channels and 593 local TV affiliates — all while maintaining the same $39.99 per month launch price (for now). The full lineups of national networks and locals on Hulu with Live TV are listed below.In addition, regional sports networks from Comcast, NBC Sports and Fox Sports are available in many areas, as is NBCU’s New England regional news network NECN. Plus, Hulu customers have the option to add Showtime ($8.99/month), HBO (currently $4.99/month for 6 months, then $14.99/month) and Cinemax ($9.99/month). The Hulu with Live TV subscription also includes full access to the original and licensed VOD content, including the streamer’s breakout hit “The Handmaid’s Tale.” KBMY WFVX WSB KFBB KERO KUQI WUTV KITV KHSL IdahoFalls-Pocatello (Jackson) WPCW WOIO Odessa-Midland WAGA Hartford &New Haven WPWR WTVT KETV WAKA WRGT WMAZ WXXV KTAZ CW WLOV WCJB Flint-Saginaw-BayCity KIVI LittleRock-Pine Bluff WKTV WXOW WLTX WBFF KDVR KATC Monterey-Salinas KVLY WSVF WNJU WTOC Topeka, KS WNBC KPAX KBVU KGMB KFBB Roanoke-Lynchburg KOSA Wausau-Rhinelander Eureka, CA WJZ Binghamton, NY KNPL KOKH Wichita-HutchinsonPlus (Ensign/Goodland/Hays) Tampa-St. Pete (Sarasota) WPVI El Paso KLRT WCSH WILX KXDF WTTV KCCI KHRR KTVA WTVJ WENY KTVH WYZZ CBS KTTV Joplin-Pittsburg WCBI WTKR KSPR KRXI KFXA WPGH WIBW WFSB WCVB Anchorage, AK WBND Lexington, KY Wheeling-Steubenville WFTC WTXF WRSP WJBK Billings, MT KLWY NBJR (KBJR) Milwaukee, WI KSAZ KESQ WLOX Columbus, OH WHNT WTAE KALB WIYE WLUK Portland –Auburn, ME Kansas City, KS KYW WJZY WBOC KNVN KTMF Waco-Temple-Bryan KBTV KBFX WLNE WNAC Missoula Huntsville-Decatur(Flor) ABC KFMB Location WRAL WSHM Rapid City KNBN WISN KJNB KTNV KIMT WFOR Bend, OR WTVR WTVY WHPM Honolulu, HI Tri-Cities,TN-VA WSLS WFIE Rochester, NY Lansing WUHF KSAW KSTW KHBS KABC KVUE Shreveport, LA KRQE WPFO Sacramento-Stockton-Modesto Eugene, OR KXLF KCRA KLSR WTTG WHBQ WVAH WENY NSBW (KSBW) WKBD WDIO KAKE KLAX San Antonio, TX SanFrancisco-Oakland-San Jose KVCT KABB KCOP KKCO WSNS KEYC WKBW Rochestr-MasonCity-Austin Beaumont-PortArthur KENS La Crosse-EauClaire Twin Falls, ID WVTM KTVU KSTS WTVM WYDC Chicago KATN KSBY KXTV Savannah, GA KREM WJCL KOLO Helena Providence-NewBedford KYTV WDSU KVVU WAND Laredo, TX KBMT WHNS KTBS KMSS Johnstown-Atloona-St Colge WRC WWBT KSNB KGNS KDLT KCWY KAAL WBBJ WNDU WGXA Nashville, TN Las Vegas, NV KXLY Boston(Manchester) WEWS South Bend, IN Jacksonville,FL KSTU WOGX KAIT Toledo, OH St. Joseph Philadelphia KNPG KHBB Gainesville, FL KTVN KWCH WTOK WPTZ WCTV KBCW WNCF WESH Springfield, MO KOAA WTWC WCSC Tampa-St. Pete(Sarasota) WFTS Lafayette, LA Fargo-ValleyCity KPRC KRBK KECY Elmira(Corning) KSLA KVRR KTFT TraverseCity-Cadillac (Sault Ste. Marie) KHBB WJAX WABI Tucson (SierraVista) KXII WLIO WFXP KWYB Tulsa, OK Evansville, IN KTTW KOKI KFVS WTAT San Diego, CA WVVA Tyler-Longview(Lfkn&Ncgd) WWSB KNXV WFAA Yakima-Pasco-Rchlnd–Knnwck KOB KOBI WTHI Charlotte, NC KFSM KMBC WSYM Augusta-Aiken WGHP KFDA WSOC WDTV Charleston, SC Jonesboro, AR Victoria WWNY WAFF KRCR KFJX WFMJ WSAW Lexington, KY KWTX KTVT KCVU Montgomery-Selma WDCA KPIX WGGB KFSN WCAV WGBC KSNB WGEM WBZ KION KTVI WYDO Wilmington, NC WPXI KRIV WDAF Terre Haute, IN KVEW KADN WMAQ WFLD Yuma-El Centro KGWN KSWO KECYlast_img read more

Seeing through paint

first_img(PhysOrg.com) — When light passes through materials that we consider opaque, such as paint, biological tissue, fabric and paper, it is scattered in such a complex way that an image does not come through. “It is possible to see the light, but not the information,” Sylvain Gigan tells PhysOrg.com. “We wanted to create a way to see the information through opaque media.” Citation: ‘Seeing’ through paint (2010, March 18) retrieved 18 August 2019 from https://phys.org/news/2010-03-seeing-through-paint.html More information: Popff, et. al., “Measuring the Transmission Matrix in Optics: An Approach to the Study and Control of Light Propagation in Disordered Media,” Physical Review Letters (2010). Available online: link.aps.org/doi/10.1103/PhysRevLett.104.100601 Copyright 2010 PhysOrg.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed in whole or part without the express written permission of PhysOrg.com. Schematic of the apparatus. The laser is expanded and reflected off a SLM. The phase-modulated beam is focused on the multiple-scattering sample and the output intensity speckle pattern is imaged by a CCD camera: lens (L), polarizer (P), diaphragm (D). Image (c) 2010 American Physical Society, DOI:10.1103/PhysRevLett.104.100601 This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Explore further How to see through opaque materials Gigan is a scientist at the City of Paris Industrial Physics and Chemistry Higher Educational Institute (ESPCI). Gigan worked in a group with Popoff, Lerosey, Carminati, Fink and Boccara to create an experiment that demonstrates that it is possible to construct a transmission matrix that allows them to “see” through some opaque materials. The results of their experiment are described in Physical Review Letters: “Measuring the Transmission Matrix in Optics: An Approach to the Study and Control of Light Propagation in Disordered Media.”“When people try to look into an opaque medium, especially biological material, they use the ballistic light, the light that has not been mixed up by the medium due to scattering. But as you go into the medium, the ballistic light becomes less intense, limited by the scattering process.”Instead of being limited by scattering, though, the group at ESPCI instead looked for ways to use scattering to their advantage. Gigan and his colleagues passed light through zinc oxide, which is common in paint. They observed the way the light of a laser scattered as it passed through, and then created a numerical model to describe the result. “This transmission matrix is a map through the medium,” Gigan explains. “Once we have the transmission matrix, it is possible to analyze whatever pattern goes through.”The process provides the means to put together an image of something on the other side, allowing the researchers to “see” through the zinc oxide layer, even though it is opaque. Reversal is also possible, offering a way to tailor a beam that could pass through opaque material, and then focus. “Such a method could allow for applications in imaging of biological material, among other applications,” Gigan says. “This provides a way to transmit information or focus light in a medium that wouldn’t by any classical means allow that.”There are limitations, however. “This should not be construed to mean that we can see through walls with this technique,” Gigan points out. “Some degree of light has to be able to pass through, and a wall stops light from coming out the other side. You could use white fabric, paint, or paper, though. Even biological tissue, like a chicken breast, could work.”Gigan also admits that so far the process is rather slow. “Getting the matrix is a slow process, taking minutes. We used paint because it is so stable. If you wanted to actually go through biological media, or through liquid, it wouldn’t work with our current set-up, since the light transmission changes as the medium moves.”For now, the group at ESPCI is working on tackling the problems presented by technology. “The main limitation for using this technique in biological microscopy is technical. There are some hints of how to get the transmission matrix faster, but at the moment we’re not really ready.”Despite the limitations, Gigan sees some current applications. “There are implications for nanotechnology, and the propagation of light in this system is interesting. It offers a basis for the idea of manipulating the light wave, and we believe this could be a promising approach to imaging. Perhaps in five years we will have the technology to take this even further.”last_img read more