Kohls and Paula Deen Make Memorable Ad Impressions in Food Magazines

first_img1. Paula Deen Ventures at the Southern TableMagazine: Cooking With Paula DeenPublisher: Hoffman MediaNoted: 90%Issue-Specific Audience: 3,295,000 3. KitchenAid Major AppliancesMagazine: Food & WinePublisher: Meredith Corp.Noted: 85%Issue Specific Audience: 6,304,000 5. Kohl’s Kitchen ProductsMagazine: Food Network MagazinePublisher: HearstNoted: 82%Issue Specific Audience: 13,147,000 2. Kohl’s Kitchen ProductsMagazine: Food Network MagazinePublisher: HearstNoted: 89%Issue-Specific Audience: 13,147,000 Kohl’s Kitchen Products scored two of the top five most remembered print ads placed in culinary magazines in December, based on data from GfK MRI’s Starch Advertising Research.In the epicurean category, the highest noted ad score—that is, the percentage of readers of an issue who recalled noticing the advertisement—went to a two-page ad for the book “At the Southern Table with Paula Deen,” which appeared in the December issue of Cooking with Paula Deen. It scored a 90 percent.Two separate gatefold ads for Kohl’s Kitchen Products (Food Network Magazine) checked in at 89 and 82 percent, and KitchenAid Multi Major Appliances (Food & Wine) had a score of 85.In fourth place was a one-page, largely black-and-white ad featuring actor Christoph Waltz for the pricey (nearly $400) Dom Pérignon P2 Champagne. Appearing in the December issue of Wine Spectator, the ad was Noted by 84 percent of survey respondents.Along with data on the top ads that consumers noted, GfK MRI also provided the audience for these magazine issues from its Issue-Specific study. These metrics show how each issue performs compared to the magazine’s average issue audience estimates from GfK MRI’s Survey of the American Consumer™ over the two most recent Waves of Survey data. Top 5 Noted Ads 4. Dom Pérignon P2 ChampagneMagazine: Wine SpectatorPublisher: M. Shanken CommunicationsNoted: 84%Issue Specific Audience: 3,975,000last_img read more

Wilmington Senior Center To Hold Pasta Meatball Dinner With Live Music On

first_imgWILMINGTON, MA — The Wilmington Senior Center has organized a yummy pasta and meatball dinner on Monday, August 12, 2019, from 4:30pm to 6:30pm. Entertainment will be provided from the Wilmington High School’s Summer Music Group. Tickets costs $4. Register now at the Senior Center’s Front Desk.(NOTE: The above information is from the latest Wilmington Senior Center newsletter.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedSENIOR CENTER SPOTLIGHT: Game Night On July 25; Fun Day On August 28In “Community”5 Things To Do In Wilmington On Monday, August 12, 2019In “5 Things To Do Today”SENIOR CENTER SPOTLIGHT: Senior Center To Hold Trip To Vermont Country Store & Green Mountains On October 8In “Community”last_img read more

Death toll in Brazil nursery arson attack rises to 9

first_imgA girl who was burned in an arson attack at a nursery school in Brazil succumbed to her wounds on Saturday, bringing the overall death toll to nine people.The four-year-old girl had been transferred to a hospital in Belo Horizonte , the state capital of Minas Gerais, some 370 miles (600 kilometers) north of the small town of Janauba where the attack occurred, according to Folha de Sao Paulo, a local newspaper.A security guard at the nursery sprayed his young victims with alcohol before setting fire to the building. He himself died from burns a few hours later.According to local authorities, he had suffered from mental health issues since 2014.In total, eight four-year-old children were killed, along with a teacher aged 43. Another 40 people were treated at three hospitals in the region.Dozens gathered for the first funerals of victims at a cemetery in Janauba on Friday afternoon, according to an AFP photographer.Small white coffins were opened for a few minutes as devastated family members wept.”What has happened is inexplicable. I have no words. When I heard about the fire on the radio, I immediately thought of my grandchildren. I was sure something had happened to them,” said Antonio Pereira da Silva, who buried his granddaughter.The mayor of Janauba declared seven days of mourning, while Brazil’s President Michel Temer expressed his solidarity with the victims of the “tragedy.”last_img read more