For many people, the words “search” and “google” are interchangeable. That’s great news for Google as the majority of their revenue is generated from advertising related to search. But occasionally there is a negative side to such popularity.An example of this has just happened in Sweden. The Swedish Language Council decided in December last year to introduce a number of new words to the their language. One of those was “ogooglebar”, which translates to be ungoogleable. As should be obvious, it’s a word meant to describe something that you can’t find on the web using a search engine.Such a term makes complete sense when you hear it, but Google was far from happy about its use. So the search giant complained, and surprisingly, Sweden has decided to drop it rather than fight Google.It wasn’t so much the word’s existence that Google took issue with, it’s the fact it was defined to mean generally any search performed independent of the search engine used. Google wanted it redefined to only relate to searches carried out using Google’s search engine.Google got its lawyers involved to try and influence the final definition of the word. But the Language Council instead decided to drop it completely, but not because of Google’s objections, more to start a debate about the entire process and also to save time by not arguing with Google’s lawyers for any longer than was necessary.I have no idea why Google thought it was worth arguing over a the definition of a word that would be clear to anyone who used it what it meant. If something is ungoogleable it means you won’t get any usable results if you attempt to search for it. The search engine used is irrelevant, and actually, if the term is being used for other engines, surely it’s acting as a form of marketing because of “google” being present in the word?